Digital Marketing Expert

Company Description Skillofy_AI is a next-generation edtech company focused on empowering people with the technical and non-technical skills needed to succeed in today’s digital world. The organization delivers hands-on, industry-driven programs for students, working professionals, and organizations, emphasizing practical learning, live sessions, and real-world projects. Its portfolio includes tech programs in AI, machine learning, system design, and full stack development, as well as non-tech programs such as product management, program management, and business communication. Skillofy_AI also builds AI-powered solutions for businesses and supports career transformation through structured learning paths, mentorship, and real-world exposure. Guided by a mission to bridge the gap between learning and application, the company aims to be a global hub for talent development and innovation powered by AI.
Role Description This is a full-time remote role for a Digital Marketing Expert at Skillofy_AI. The Digital Marketing Expert will plan, execute, and optimize digital campaigns across channels such as social media, email, and search to drive awareness, engagement, and lead generation for Skillofy_AI programs and solutions. Day-to-day responsibilities include developing marketing strategies, managing social media presence, creating and overseeing campaign content in collaboration with internal teams, and tracking performance metrics to improve campaign effectiveness. The role also involves working closely with sales and product teams to align messaging, support launches, and nurture prospective learners through the funnel. The Digital Marketing Expert will continuously analyze market trends, experiment with new digital tactics, and contribute to brand growth in global markets.
Qualifications
Strong Marketing and Marketing Strategy skills, with experience designing and executing data-driven digital campaigns.
Proficiency in Social Media Marketing, including content planning, audience targeting, and performance optimization across major platforms.
Effective Communication skills, with the ability to create clear messaging and collaborate with cross-functional teams.
Background in Sales or growth-focused roles, with familiarity in lead generation, funnel management, and conversion optimization.
Experience with digital marketing tools and analytics platforms (e.g., Google Analytics, Meta Ads Manager, email marketing tools).
Knowledge of SEO/SEM best practices and content marketing principles is highly beneficial.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Prior experience in edtech, online education, or technology-focused organizations is an advantage.
Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines.
Experience required-8 +
kmoledge of PPC , AI , CAC CPC and others mandatory

Work arrangement
Yes