Vice President Product Marketing

Company Description PaidSync.ai is an AI-powered ad management platform that allows marketing teams to manage their entire paid media stack through simple conversation via leading AI assistants or the PaidSync dashboard. The platform centralizes major ad channels, including Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads, along with key measurement tools such as GA4, Google Tag Manager, Google Search Console, and Google Merchant Center. PaidSync enables users to launch and optimize campaigns, reduce wasted spend, set up conversion tracking, manage Shopping feeds, and create cross-channel reports with streamlined workflows. Built on a foundation of trust, every change is drafted for review and requires explicit approval before implementation. The company is founded by Ahmed Ashraf, a top 3% Google Premier Partner with over $500M in managed ad spend, and is a verified partner across Google, Meta, LinkedIn, and TikTok.
Role Description The Vice President Product Marketing is a full-time, remote role responsible for defining and driving the product marketing strategy for PaidSync.ai. This role oversees positioning, messaging, and go-to-market plans for new and existing products, ensuring clear differentiation in the AI ad management and marketing technology landscape. Day-to-day responsibilities include leading market and customer research, creating compelling narratives and value propositions, partnering with Product and Sales to shape roadmap priorities, and developing launch plans that drive adoption and revenue growth. The VP Product Marketing will create and maintain sales enablement materials, competitive analyses, and product collateral, and will collaborate closely with demand generation to align campaigns with product stories. This leader will also track performance metrics, gather feedback from customers and internal stakeholders, and continuously refine the product marketing strategy to support PaidSync’s growth.
Qualifications
Product and go-to-market expertise, including Go-to-Market Strategy and Product Management, with a track record of launching and scaling B2B SaaS or marketing technology products.
Marketing leadership experience in Positioning (Marketing) and broader Marketing disciplines, with the ability to craft clear, differentiated messaging for technical and non-technical audiences.
Commercial acumen in Sales collaboration, including building sales enablement tools, supporting pipeline development, and aligning product narratives with revenue goals.
Experience in performance marketing, ad tech, or AI-driven platforms, ideally across multiple paid media channels and analytics tools.
Strong analytical skills, including comfort with data-driven decision-making, market segmentation, and measuring campaign and product performance.
Excellent written and verbal communication skills, with the ability to influence cross-functional teams and present to executive stakeholders.
Demonstrated ability to operate in a fast-paced, high-growth, remote environment, with

Work arrangement
Yes