Vice President of Marketing

Company Description PaidSync.ai is an AI-powered ad management platform that unifies the entire paid media stack across major channels such as Google Ads, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads. The platform enables teams to manage campaigns through simple conversation via ChatGPT, Claude, Gemini, or the PaidSync dashboard, eliminating the need to learn new tools. PaidSync.ai integrates with key measurement solutions including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center, allowing targeting, tracking, and reporting to work seamlessly together. Users can launch and optimize campaigns, reduce wasted ad spend, manage conversion tracking and Shopping feeds, and execute cross-channel changes with full control, as every change is drafted and approved before implementation. Built by Ahmed Ashraf, a top 3% Google Premier Partner with over $500M in managed ad spend, PaidSync.ai is a verified partner of Google, Meta, LinkedIn, and TikTok, making it a trusted solution for performance-focused marketers.
Role Description The Vice President of Marketing is a full-time, remote role responsible for leading PaidSync.ai’s global marketing strategy and execution. This position oversees brand positioning, demand generation, product marketing, and communications to drive adoption of the platform across performance marketing teams and agencies. Day-to-day responsibilities include developing and refining go-to-market strategies, managing integrated campaigns across digital channels, and aligning messaging with product capabilities and customer needs. The role will collaborate closely with product, sales, and customer success to build data-driven marketing programs, optimize the funnel, and support revenue growth. The Vice President of Marketing will also manage and mentor a growing marketing team, establish KPIs and reporting frameworks, and continuously test and improve marketing initiatives based on performance insights.
Qualifications
Market Planning and Marketing Management skills to design and lead comprehensive strategies, set goals, and manage cross-functional execution.
Market Research skills to analyze customer segments, competitive landscape, and industry trends that inform positioning and go-to-market decisions.
Marketing and Digital Marketing skills to oversee demand generation, lifecycle marketing, and performance campaigns across multiple channels.
Public Relations and Communications skills to manage brand reputation, media outreach, thought leadership, and strategic announcements.
Proven experience in senior marketing leadership roles within B2B SaaS or marketing technology, ideally in ad tech or AI-driven products.
Strong analytical and data literacy skills, including comfort with performance metrics, attribution, and experimentation frameworks.
Ability to lead remote teams, collaborate across time zones, and build inclusive, high-performing marketing organizations.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or equivalent experience is beneficial.

Work arrangement
Yes