Creative Director

WE’RE HIRING | CREATIVE DIRECTOR Copy
Location: Gurgaon
Experience: 20+ Years
CTC: Up to 40 LPA
Are you a creative leader who believes that great ideas should not only inspire but also drive business impact?
We’re looking for an experienced Creative Director to lead creative vision, storytelling, and integrated brand campaigns at Crescent.
You are a Creative Director who combines powerful storytelling with strategic thinking. With 20+years of experience, you have built brands through ideas that are creatively compelling and commercially effective.
You understand that every word shapes perception and every campaign should create measurable business impact. You inspire teams, elevate creative standards, and build an environment where ideas thrive. You collaborate seamlessly with Art, Strategy, Client Servicing, Digital, and Production teams to deliver integrated brand experiences.You embrace new technologies, including AI, as tools to enhance creativity while ensuring that originality, insight, and craft remain at the heart of every idea.
Job Description:
Creative Leadership
● Define and drive the creative vision across brands and integrated campaigns.
● Lead concept development across TVCs, digital films, social campaigns, brand platforms, andintegrated communication.
● Ensure all creative work aligns with brand strategy, business objectives, and the highest
standards of creative excellence.
● Drive the creation of award-worthy work that strengthens Crescent's creative reputation and
industry recognition.
● Champion innovation by exploring new storytelling formats, emerging technologies, and
AI-powered creative workflows.
Team Leadership
● Lead, mentor, and inspire Copywriters and cross-functional creative teams.
● Foster a collaborative, high-performing culture built on learning, ownership, and creative
excellence.
● Provide regular feedback, coaching, and guidance to develop future creative leaders.
Client & Business Leadership
● Build trusted client relationships and lead key creative presentations.
● Lead creative presentations, strategic workshops, and new business pitches.
● Partner with Client Servicing and Business Development teams to win new business and
grow existing accounts.
● Identify opportunities to grow existing accounts and contribute to agency revenue.
● Deliver creative solutions that strengthen brands and generate measurable business impact.
Operational Excellence
● Ensure timely delivery of high-quality creative work while balancing quality, timelines, and
business priorities.
● Collaborate closely with Strategy, Client Servicing, Production, Digital, and Art teams to
deliver integrated solutions.
● Maintain consistency and quality across all stages of creative development and execution.
AI & Innovation
● Stay ahead of emerging AI tools and creative technologies.
● Integrate AI into ideation, research, scripting, and content workflows to improve efficiency
and creative exploration.
● Promote responsible AI adoption while preserving originality, strategic thinking, and creative craft.
Experience: 20+ years
Location: Gurgaon0
40 LPA
🎯 Key Responsibilities
- Define and drive the creative vision across brands and integrated campaigns.
- Lead concepts for TVCs, digital films, social campaigns, brand platforms, and integrated communication.
- Develop award-worthy creative work that strengthens the agency’s creative reputation.
- Lead, mentor, and inspire Copywriters and cross-functional creative teams.
- Build strong client relationships and lead creative presentations, workshops, and new business pitches.
- Collaborate with Strategy, Client Servicing, Business Development, Production, Digital, and Art teams.
- Identify opportunities to grow existing accounts and contribute to business revenue.
- Ensure high-quality creative delivery within timelines and business priorities.
- Stay ahead of emerging creative technologies and AI-powered workflows.
- Integrate AI into ideation, research, scripting, and content creation while maintaining originality and creative craft.
✨ What We’re Looking For
A strategic and inspiring creative leader with 20+ years of experience in advertising/creative agencies, strong
Ye
Creative Director – Copy | Crescent Group
Location: Gurugram
Experience: 20+ Years
Type: Full-time | On-site
We are looking for a highly experienced Creative Director – Copy to lead creative vision, storytelling, and
Key Responsibilities:
Lead creative vision and concept development across TVCs, digital films, social media, brand platforms and integrated campaigns.
Lead, mentor and inspire Copywriters and creative teams.
Develop insight-led, award-worthy campaigns aligned with brand and business objectives.
Lead client presentations, creative workshops and new business pitches.
Collaborate with Strategy, Art, Client Servicing, Digital, Production and BD teams.
Maintain creative quality while balancing timelines and business priorities.
Drive innovation through AI, emerging technologies and new storytelling formats.
Contribute to account growth, new business and agency revenue.
Ideal Candidate:
A senior creative leader with 18+ years of experience in advertising/creative agencies, strong expertise in copywriting, campaign ideation, storytelling, brand building and integrated communication. Experience leading major brands and creative teams is preferred.
📩 Interested? Share your updated CV/portfolio to divya@numoohr.com
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Work arrangement
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