Vice President of Product Marketing Strategy

Vice President of Product Marketing StrategyJob Overview
Lead product marketing strategy across key products and business lines, translating customer needs, market opportunities, and competitive intelligence into differentiated positioning and commercial strategies. Drive product adoption, market expansion, and sustainable growth through effective go-to-market planning and close alignment with Product, Marketing, Sales, and Business Development.
Key Responsibilities
Product Marketing Strategy
Develop and execute product marketing strategies aligned with corporate objectives, product priorities, target markets, customer needs, and growth opportunities.
Product Positioning and Messaging
Define differentiated product positioning, value propositions, messaging frameworks, and market narratives that clearly communicate product value and competitive advantages.
Go-to-Market Strategy
Lead go-to-market planning for new products, major product enhancements, and market expansion initiatives, coordinating launch priorities, target audiences, channels, and commercial objectives.
Market and Competitive Intelligence
Analyze market trends, customer behavior, competitive dynamics, industry developments, and emerging opportunities to inform product marketing and strategic decisions.
Customer and Growth Strategy
Translate customer insights, segmentation analysis, and market data into strategies that improve product adoption, engagement, retention, market penetration, and commercial growth.
Cross-Functional Leadership
Partner with Product, Marketing, Sales, Business Development, Strategy, and Operations teams to ensure product positioning, messaging, and market execution remain aligned.
Performance and Strategic Optimization
Establish product marketing performance metrics, evaluate results, identify growth opportunities, and optimize marketing investments and execution based on measurable outcomes.
Executive Leadership and Team Development
Provide senior leadership with product marketing insights and recommendations while building a high-performing team and developing scalable product marketing capabilities.
QualificationsEducation Background
Bachelor’s degree in Marketing, Business, Communications, Economics, Product Management, or a related field.
MBA or master’s degree preferred.
Work Experience
12+ years of progressive experience in product marketing, marketing strategy, product management, or related fields.
5+ years of senior leadership experience in product marketing or commercial strategy.
Proven experience in product positioning, go-to-market strategy, market segmentation, product launches, and commercialization.
Strong expertise in market research, competitive intelligence, customer insights, and integrated marketing strategy.
Demonstrated ability to translate complex products and market information into clear and compelling commercial strategies.
Experience working across Product, Marketing, Sales, Business Development, and Strategy functions.
Experience in financial services, investment, technology, or other complex and competitive industries is advantageous.
Core Competencies
Product Marketing Strategy
Product Positioning and Messaging
Go-to-Market Strategy
Product Launch and Commercialization
Market and Competitive Intelligence
Customer and Market Insights
Market Segmentation and Targeting
Product Adoption and Growth
Revenue and Commercial Growth
Integrated Marketing
Strategic Planning and Execution
Marketing Performance Management
Executive Decision Support
Cross-Functional Leadership

Work arrangement
Yes