Application Marketing Manager

We're Hiring | PPC Executive – Google Ads | Mobile App Growth
Mobile App Campaigns | User Acquisition | Performance Marketing
Are you a Google Ads specialist who knows how to scale mobile app campaigns profitably?
iSmartz World is looking for an experienced PPC Executive – Google Ads to take ownership of our mobile app user acquisition campaigns and drive measurable growth through data-led campaign execution.
This is not a basic Google Ads role. We're looking for someone who has hands-on experience with Google App Campaigns (UAC/ACe) and understands how to optimize installs, in-app events, CPI, CPA, ROAS and LTV.
Job Details
Position: PPC Executive – Google Ads
Focus: Mobile App Campaigns / User Acquisition
Experience: 3–5 Years
Location: Katargam, Surat, Gujarat
Employment: Full-Time | Permanent
Reporting To: Chief Marketing Officer (CMO)
Campaign Scale: $10K+ Monthly Budgets
Core Requirement: Hands-on Google App Campaigns (UAC) experience
Salary: 10 LPA
Key Responsibilities
• Plan, launch, manage and scale Google App Campaigns (UAC / ACe)
• Manage campaigns across Google Search, Display, YouTube and Google Play Store
• Optimize campaigns for install volume and user quality
• Track and optimize in-app events, retention, CPA, ROAS and LTV
• Continuously test video, static and HTML5 creatives
• Experiment with targeting cohorts, bidding strategies and keyword clusters
• Scale campaigns based on LTV:CPI ratios, event quality and cohort-based ROAS
• Build and maintain automated campaign structures using Google Ads Scripts, APIs and rule-based tools
• Use AI tools such as ChatGPT, Midjourney, AdCreative.ai and Copy.ai for creative generation, copy and competitive intelligence
• Work with product/analytics teams to validate Firebase events, GTM, GA4 and custom in-app goals
• Build performance dashboards using Looker Studio, Google Sheets or Supermetrics
• Monitor privacy-first mobile UA considerations including SKAN and GAID deprecation
Candidate Requirements
✔️ 3–5 years of hands-on experience running Google App Campaigns with measurable results
✔️ Proven ability to profitably scale mobile UA campaigns with $10K+/month budgets
✔️ Deep understanding of Google Ads for Apps, including tCPI, tCPA and Max Conversions
✔️ Strong understanding of app creative policies and event optimization
✔️ Proficiency in Firebase, GA4, Google Ads Editor, Google Ads Scripts and APIs
✔️ Experience with rule-based campaign optimization
✔️ Strong ownership of campaign performance, metrics and ROI
✔️ Comfortable working closely with creative, product and engineering teams
✔️ Self-motivated and comfortable in a fast-paced, experimentation-driven environment
Bonus Skills
Experience with any of the following will be an advantage:
• Apple Search Ads (ASA)
• Paid iOS User Acquisition
• MMPs such as Adjust, AppsFlyer or Singular
• App Store Optimization (ASO)
• Growth loops and mobile growth strategies
What You'll Own
You'll be responsible for the entire Google Ads mobile growth funnel, with direct impact on:
📥 User Acquisition — Quality app installs and user growth
💰 CPI / CPA — Efficient acquisition costs
📈 ROAS & LTV — Profitable long-term user acquisition
🔄 Retention & Events — Optimizing campaigns based on downstream user behaviour
⚙️ Automation — Building systems that reduce manual campaign management and improve scaling efficiency.
Only apply if you are located in Surat.

Work arrangement
No