Marketing Program Manager

Job Title: Tech Project/Program Manager
Job Type: Contract - 2+ yrs
Location: Remote
Job Summary
One of our clients is seeking an experienced Program Manager, MarTech & CRM to lead cross-functional initiatives involving marketing technology, customer relationship management (CRM), lifecycle communications, analytics, creative agencies, and technology partners. This role will be responsible for managing projects from initial planning and requirements gathering through development, implementation, and rollout.
The ideal candidate will have strong project and program management skills, experience coordinating cross-functional teams and external vendors, and a solid understanding of CRM, lifecycle marketing, and marketing technology platforms. The candidate will also drive process improvements, establish scalable governance frameworks, manage dependencies and risks, and support the adoption of new tools and capabilities across business units.
Key Responsibilities
Lead end-to-end delivery of cross-functional MarTech and CRM initiatives, coordinating lifecycle communications, analytics, creative agencies, technology teams, Braze, and Salesforce stakeholders.
Develop and maintain integrated project plans, timelines, milestones, dependencies, risk assessments, and delivery schedules.
Translate business strategies and priorities into actionable project requirements, workstreams, deliverables, and measurable outcomes.
Establish and improve governance frameworks, intake processes, approval workflows, quality controls, and execution procedures for lifecycle marketing campaigns.
Coordinate creative agencies, Salesforce implementation partners, and other external vendors to ensure alignment on project scope, timelines, deliverables, and quality expectations.
Support implementation and rollout of new capabilities, including AI-powered tools, Digital Asset Management (DAM) solutions, and other marketing technology enhancements.
Drive adoption of new tools, processes, and capabilities across business units.
Facilitate cross-functional working sessions, document key decisions, communicate project updates, and proactively resolve dependencies, risks, and delivery blockers.
Communicate project status, risks, trade-offs, and recommendations to stakeholders and senior leadership.
Identify operational inefficiencies and implement process improvements that increase scalability, reduce manual work, and enhance execution quality.
Monitor project performance metrics and use data-driven insights to evaluate progress, identify opportunities, and demonstrate business impact.
Ensure effective collaboration between business stakeholders, analytics teams, technical teams, agencies, and external partners throughout the project lifecycle.
Required Qualifications
4+ years of experience in project management, program management, or delivery management, with responsibility for complex cross-functional initiatives.
Experience supporting CRM, lifecycle marketing, campaign operations, or marketing technology programs.
Demonstrated ability to manage projects from planning and requirements gathering through execution, launch, and post-launch adoption.
Experience developing project plans, timelines, workstreams, milestones, dependencies, and measurable deliverables.
Experience establishing governance processes, intake and approval workflows, quality controls, and standardized execution procedures.
Proven ability to coordinate internal stakeholders, technical teams, analytics teams, creative agencies, and external vendors.
Experience identifying and managing project risks, resolving blockers, facilitating decisions, and communicating status updates to leadership.
Working knowledge of CRM and marketing technology platforms.
Strong analytical, organizational, problem-solving, and process improvement skills.
Excellent written and verbal communication skills, with the ability to communicate complex information to technical and non-technical audiences.
Ability to manage multiple priorities and drive initiatives forward in a fast-paced, cross-functional environment.
Bachelor’s degree or equivalent practical experience.
Preferred Qualifications
Experience with Salesforce, Braze, Digital Asset Management (DAM), audience management, or related marketing technology capabilities.
Experience supporting lifecycle communications strategy, campaign execution, and marketing operations.
Experience coordinating Salesforce implementation partners, creative agencies, and other third-party service providers.
Familiarity with AI-enabled marketing tools and technology adoption initiatives.
Experience defining operational metrics, tracking program performance, and implementing scalable process improvements.
Project Management Professional (PMP), Agile, or other relevant project management certification.

Work arrangement
Yes