Freelance Email Marketing Expert

Freelance Email Marketing Expert
Company: RiseUpp.com
Location: Remote / Work From Anywhere
Employment Type: Freelance / Contract
Experience: 3+ Years Preferred
Compensation: Competitive, based on experience, scope and deliverables
About RiseUpp
RiseUpp.com is the largest platform in the world for online higher education, upskilling and career growth.
Founded by IIT & IIM alumni, RiseUpp is an AI-powered marketplace helping students and working professionals discover the right educational programmes to achieve their career goals.
Why RiseUpp?
12,000+ live programmes from 500+ universities and institutions.
Supported by Google for Startups and Microsoft for Startups.
Winner – EdTech Deployment of the Year 2025.
A fast-growing EdTech startup combining AI, education and career development.
About the Opportunity
We are looking for an experienced, results-driven Freelance Email Marketing Expert to build, launch and scale RiseUpp's email marketing operations from the ground up.
We need someone who can take complete ownership of setting up our email marketing infrastructure, developing strategies, creating automated campaigns and driving measurable business results.
This is a hands-on execution role, not just an advisory or strategy position.
Our objective is to build email marketing into a scalable channel for lead generation, learner engagement, admissions conversion and customer retention.
Key Responsibilities
Email Marketing Setup: Set up our email marketing infrastructure from scratch, including platform selection, configuration, integrations and workflows.
Platform Implementation: Evaluate and implement suitable tools such as Brevo, Mailchimp, HubSpot, Zoho Campaigns or other relevant platforms.
Email Deliverability: Configure SPF, DKIM, DMARC, sender authentication, domain reputation monitoring and other email deliverability best practices.
Email Marketing Strategy: Develop a comprehensive strategy targeting students, graduates and working professionals interested in online degrees and certifications.
Audience Segmentation: Segment our opted-in audience based on interests, education, career goals, programme preferences and engagement.
Campaign Creation: Plan, create, schedule and execute targeted email campaigns, newsletters and promotional communications.
Email Automation: Build automated lead nurturing, welcome sequences, follow-up campaigns, re-engagement workflows and admissions conversion journeys.
Email Content & Design: Create compelling subject lines, persuasive email copy, responsive templates and effective calls to action.
CRM Integration: Connect email marketing tools with our CRM, website lead forms and relevant marketing systems.
A/B Testing: Continuously optimise subject lines, content, sending schedules and conversion rates.
Analytics & Reporting: Track delivery rates, click-through rates, conversions, leads and other key performance metrics.
Compliance & List Hygiene: Implement consent-based sending, unsubscribe management, suppression lists and email list hygiene.
Who We're Looking For
3+ years of hands-on email marketing experience preferred.
Proven experience building email marketing systems and campaigns from scratch.
Strong technical knowledge of email marketing platforms, automation and CRM integrations.
Experience setting up domain authentication and improving email deliverability.
Excellent email copywriting and campaign optimisation skills.
Experience with segmentation, lead nurturing and lifecycle marketing.
Strong understanding of email marketing analytics, A/B testing and conversion optimisation.
Experience in EdTech, education, B2C or high-volume lead generation businesses is an advantage.
Ability to work independently and deliver measurable results.
Expected Deliverables
Phase 1 – Setup & Infrastructure
Recommend and implement the appropriate email marketing platform.
Configure sender authentication, deliverability and technical integrations.
Set up audience segmentation and email templates.
Integrate the platform with our website and CRM.
Phase 2 – Campaign Launch
Develop an email marketing calendar and campaign strategy.
Launch initial email marketing campaigns.
Implement automated lead nurturing and follow-up sequences.
Set up tracking, analytics and dashboards.
Phase 3 – Optimisation & Growth
Continuously improve email engagement and conversion rates.
Expand automated marketing journeys.
Scale campaigns based on performance.
Provide regular reports with actionable insights.
Why Work With RiseUpp?
Opportunity to build an email marketing growth engine from scratch.
Work with a large-scale education marketplace featuring 12,000+ programmes.
Freedom to recommend the right tools, strategies and workflows.
Flexible remote freelance engagement.
Direct collaboration with the founding and growth teams.
Potential for a long-term engagement based on performance.
How to Apply
Interested freelancers and email marketing professionals should share:
Brief introduction and relevant experience.
Email marketing platforms you have worked with.
Examples of email marketing systems or campaigns built from scratch.
Case studies demonstrating measurable results.
Your proposed freelance fee structure (project-based or monthly retainer).
Earliest availability to start.
Apply now.
We're looking for someone who can build, execute and scale email marketing into a powerful customer acquisition and engagement channel for RiseUpp.

Work arrangement
No