Social Media

Company Description Naukri Pay, founded in 2021 and headquartered in Kolkata, West Bengal, is a growing human resources and talent-solutions company focused on connecting job seekers and employers across diverse industries. The organization offers customized HR services, including end-to-end manpower support, project implementation, pre-screening, interviewing, training, and onboarding. Its experienced team is dedicated to reducing attrition, improving employee performance, and driving organizational growth through data-driven insights and a nationwide network of qualified candidates. Naukri Pay supports job seekers with transparent guidance and skill development while helping businesses achieve their key performance indicators and maintain compliance with industry standards. The company is committed to building long-term, value-driven relationships with both clients and candidates.
Role Description The Social Media Strategist is a full-time, on-site role based in Jaipur. This role is responsible for planning and executing social media strategies across platforms to increase brand awareness, engagement, and lead generation for Naukripay group and its clients. Day-to-day tasks include developing content calendars, coordinating with internal teams to produce social media assets, monitoring and optimizing campaign performance, and managing online communities. The Social Media Strategist will analyze metrics, prepare performance reports, and recommend improvements aligned with marketing and business objectives. The role also includes staying updated on trends, competitor activities, and best practices to ensure a strong and consistent digital presence.
Qualifications
Strong Social Media Marketing and Social Media Optimization (SMO) skills, with experience managing campaigns across major platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
Ability to develop and implement effective Content Strategy aligned with brand and business goals.
Excellent Communication and Public Relations skills to engage audiences, manage brand reputation, and collaborate with internal and external stakeholders.
Proficiency in social media analytics tools and basic understanding of digital marketing metrics (reach, engagement, conversions).
Creative mindset with the ability to translate marketing objectives into compelling social content.
Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
Previous experience in a social media, digital marketing, or brand communication role, preferably in HR, staffing, or service-based industries.
Strong organizational skills, attention to detail, and the ability to work on-site in Jaipur in a fast-paced environment.

Work arrangement
No