Digital Marketing Specialist

Company Description Skillofy_AI is a next-generation edtech company focused on equipping people with technical and non-technical skills needed to succeed in today’s digital economy. The organization delivers hands-on, industry-driven programs for students, working professionals, and organizations, emphasizing practical learning, live sessions, and real-world projects. Offerings include tech programs in areas such as AI, machine learning, full stack development, and system design, as well as non-tech programs in product and program management, business communication, and career transition. Skillofy_AI also builds AI-powered solutions for businesses and supports career transformation through structured learning paths, mentorship, and deep practical exposure. Its mission is to bridge the gap between learning and real-world application and to grow a global ecosystem of future-ready professionals and innovators.
Role Description The Digital Marketing Specialist role at Skillofy_AI is a full-time remote position focused on driving brand awareness, engagement, and lead generation across digital channels. This role involves planning and executing online marketing campaigns, managing social media platforms, and optimizing content for audience growth and conversion. The specialist will monitor and analyze web and campaign performance using analytics tools, report insights to the team, and recommend data-driven improvements. Daily tasks include collaborating with content, product, and sales teams to align messaging, coordinating paid and organic campaigns, and maintaining consistent brand presence across all digital touchpoints. The role also includes staying current with industry trends and best practices to continuously refine Skillofy_AI’s digital marketing strategy.
Qualifications
Demonstrated skills in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization.
Experience in Social Media Marketing across major platforms, with a focus on audience growth, engagement, and community management.
Proficiency in Web Analytics, using tools such as Google Analytics or similar platforms to track performance and derive insights.
Strong Communication skills, with the ability to craft clear, compelling messages and collaborate effectively across teams.
Familiarity with SEO/SEM, email marketing, and marketing automation tools is highly beneficial.
Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
Prior experience in edtech, SaaS, or AI/tech-focused organizations is a plus.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Work arrangement
No