National Head – Member Relations

About the Organization
RAI is a Section 8 not-for-profit organization established by retailers to represent and strengthen the interests of modern retail in India. The National Head – Member Relations will serve as the senior leader responsible for deepening member engagement, strengthening institutional relationships, and advancing membership growth across the country.
Role Mandate
This role is designed for a seasoned relationship leader who can engage credibly with senior industry stakeholders, build long-term strategic partnerships, and translate member needs into high-value engagement for the association. The mandate combines membership retention, new member acquisition, national team leadership, and cross-functional coordination to ensure members experience consistent value from RAI’s initiatives.
Key Responsibilities
Lead the national member relations agenda and act as the primary relationship owner for RAI’s member community across India.
Build and nurture trusted relationships with senior leaders and key decision-makers within member organizations.
Drive membership retention and growth through well-defined engagement strategies, targeted outreach, and value-led relationship management.
Identify and pursue prospective members across existing markets while expanding into new sectors and geographies with relevant potential.
Lead, coach, and performance-manage a geographically distributed team against clearly defined goals and membership targets.
Track performance metrics, review outcomes regularly, and recommend strategic or operational improvements where required.
Partner closely with Marketing, Retail Learning, and Advocacy teams to ensure that member-facing initiatives are communicated effectively and delivered in a coordinated manner.
Foster a collaborative environment with senior industry stakeholders to support participation, alignment, and long-term association value creation.
Candidate Profile
The ideal candidate will bring strong commercial judgment, executive presence, and the ability to influence senior stakeholders while leading high-performing teams in a dynamic, member-centric environment. The role requires a balance of strategic thinking, operational discipline, and strong interpersonal credibility.
Preferred Qualifications
Proven leadership experience in national sales, business development, key account management, member relations, or a comparable senior-facing role.
Demonstrated success in managing and motivating high-performance teams across multiple locations.
Strong working knowledge of CRM platforms and Microsoft Office tools.
Ability to interpret performance data and convert insights into actionable plans.
Excellent communication, negotiation, stakeholder management, and team leadership skills.
Strong problem-solving orientation with a service-led and relationship-driven mindset.
Willingness to travel extensively, as required by the role.
MBA in Marketing, Business Administration, or a related discipline preferred.
Compensation
Compensation will be aligned with the candidate’s experience, capabilities, and overall fit for the role.

Work arrangement
No