Social Media Strategist

Company Description Naukripay Group (Naukri Pay) is a human resources and talent-solutions company founded in 2021 and headquartered in Kolkata, West Bengal, India. The organization focuses on connecting job seekers and employers through customized HR services across multiple industries. Its offerings include end-to-end manpower support, project-based hiring, pre-screening, interviewing, training, and onboarding. A nationwide network of qualified candidates and strong industry insights help clients reduce attrition, enhance performance, and achieve growth. Naukripay Group is committed to transparent guidance, skill development, and building long-term, compliant partnerships with businesses and professionals.
Role Description The Social Media Strategist is a full-time, on-site role based in Meerut, responsible for planning, executing, and optimizing social media activities across key platforms. The role includes developing and implementing social media strategies aligned with business objectives, creating and coordinating content calendars, and managing daily posting and engagement. The Social Media Strategist will monitor performance metrics, analyze campaign results, and adjust strategies to increase reach, engagement, and conversions. This position collaborates closely with marketing, HR, and business teams to support employer branding, talent attraction, and client communication, while ensuring consistent brand messaging and adherence to organizational guidelines.
Qualifications
Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing campaigns across platforms such as Facebook, Instagram, LinkedIn, and X.
Ability to develop and execute effective Content Strategy for social channels, including planning content calendars and aligning content with brand and business goals.
Excellent Communication and Public Relations skills, with the ability to engage diverse audiences, respond professionally to inquiries, and support brand reputation.
Experience using social media analytics tools and insights to track performance, optimize campaigns, and report key metrics and trends.
Knowledge of basic digital marketing principles, including audience targeting, paid social campaigns, and lead-generation strategies.
Bachelor’s degree in Marketing, Communications, Media, Business, or a related field, or equivalent practical experience.
Attention to detail, strong organizational skills, and the ability to manage multiple platforms and projects in a fast-paced environment.
Prior experience in HR, recruitment marketing, or employer branding is an advantage.

Work arrangement
No