Social Media

Company Description Naukripay group (Naukri Pay), founded in 2021 and headquartered in Kolkata, West Bengal, India, is a human resources and talent-solutions company focused on connecting job seekers and employers across industries. The organization provides customized HR services, including manpower support, project implementation, pre-screening, interviewing, training, and onboarding, to help both individuals and businesses succeed. Naukripay group emphasizes reducing attrition, improving employee performance, and supporting organizational growth through a nationwide network of qualified candidates and strong industry insights. The company is committed to transparent guidance, skill development, and meaningful career opportunities for job seekers while delivering reliable, compliant workforce solutions for clients in diverse sectors.
Role Description The Social Media Consultant is a full-time, on-site role based in the Greater Bengaluru Area. This role is responsible for planning, executing, and optimizing social media marketing campaigns across platforms to support brand visibility, candidate engagement, and client outreach. Daily activities include creating and curating content, managing posting calendars, monitoring social channels, responding to audience interactions, and coordinating community-building initiatives. The consultant will analyze performance metrics, prepare regular reports, and recommend improvements to drive reach, engagement, and conversions. Collaboration with HR, marketing, and business teams will be required to align social media strategies with overall company objectives and specific project needs.
Qualifications
Candidates should possess strong Social Media Marketing and Social Media Advertising skills for campaign planning and execution.
Candidates should possess solid Community Management and Communication skills to engage audiences and manage online interactions.
Candidates should possess Digital Marketing knowledge to integrate social media efforts with broader marketing strategies.
Candidates should have experience using major social platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, X) and social media management tools.
Candidates should demonstrate ability to analyze social media metrics, generate insights, and present performance reports.
Candidates should have strong written and verbal communication skills and the ability to collaborate with cross-functional teams.
Candidates should ideally have prior experience in HR, recruitment marketing, employer branding, or related fields.
A bachelor’s degree in Marketing, Communications, Business, or a related discipline, or equivalent practical experience, is preferred.

Work arrangement
No