Performance Marketing

Company Description Gyanis is an AI-powered education ecosystem that supports students beyond academics, focusing on learning, mental well-being, guidance, and access to resources. Designed for K-12 and higher education, it brings together four connected products: Gyanis Flow for personalized learning and planning, Gyanis Vibe for voice-based learning and expert support, Gyanis Aura for professional mental well-being services, and Onebyzero as a marketplace for educational resources. The platform is built for diverse learners, supports 14+ languages including Indian regional languages, and is optimized for varied learning environments and bandwidth conditions. Headquartered in Ajman, UAE, Gyanis is expanding across India, the UAE, and Malaysia, connecting students, teachers, psychologists, parents, and institutions into one unified ecosystem centered on the learner.
Role Description The Performance Marketing role at Gyanis is a full-time remote position focused on driving user acquisition, engagement, and retention across digital channels. Day-to-day responsibilities include planning and executing performance marketing campaigns, managing budgets, and optimizing channels such as search, social, display, and app marketing based on data-driven insights. The role involves conducting A/B tests, monitoring campaign performance, and generating reports to improve key metrics like cost per acquisition and return on ad spend. The Performance Marketing professional will collaborate closely with product, content, and sales teams to align growth initiatives with business objectives and ensure consistent messaging across all touchpoints.
Qualifications
Candidates should possess strong Marketing Strategy and Market Research skills to design, analyze, and refine performance campaigns.
Candidates should possess excellent Communication and Customer Service skills to collaborate with internal stakeholders and support user-focused initiatives.
Candidates should possess Sales and conversion-focused skills to translate marketing efforts into measurable growth and revenue.
Candidates should have experience with performance marketing tools and platforms (e.g., Google Ads, Meta Ads, analytics tools) and be comfortable working with data and dashboards.
Candidates should demonstrate analytical thinking, problem-solving abilities, and a results-oriented mindset, with the capacity to work independently in a remote setting.
A bachelor’s degree in Marketing, Business, Analytics, or a related field, and experience in edtech or AI-driven products, are beneficial.

Work arrangement
Yes