Branding and operations officer (Part-time, Equity only)

Job Description: Branding & Marketing Officer
Company: Kefilo
Position Type: Equity-Based Role
Location: Bhubaneswar, Odisha
Work Mode: On-site / Hybrid
Commitment: 20–25 hours per week
About Kefilo
Kefilo is a NutritionTech and personalized wellness transformation company focused on functional nutrition, preventive wellness, gut health, and technology-driven lifestyle transformation. Our long-term R&D vision is to build a Nutrition Intelligence Engine and Dark Factory for Food, combining nutrition science, personalised wellness, food innovation, and intelligent manufacturing.
We are looking for an execution-focused branding and marketing professional who can strengthen Kefilo’s market positioning, reach the right premium customer segments, improve product-market fit, and drive measurable business growth.
Key Roles & Responsibilities
Brand Strategy & Positioning: Develop Kefilo’s brand identity, value proposition, messaging, and positioning to differentiate the company in the NutritionTech and personalised wellness market.
Marketing Strategy & Execution: Design and execute integrated marketing campaigns across digital and offline channels, focusing on qualified leads, customer acquisition, conversions, and revenue generation.
Content & Brand Communication: Plan and coordinate reels, videos, educational content, customer transformation stories, testimonials, campaigns, and thought leadership across relevant platforms.
Customer Acquisition & Growth: Identify and engage premium customer segments, including professionals, entrepreneurs, corporate communities, and wellness-focused groups. Build practical funnels to convert prospects into paying customers.
Partnerships & Community Building: Develop relationships with corporates, co-working spaces, clubs, professional communities, doctors, and relevant institutions to generate business opportunities and referrals.
Market Research & Product-Market Fit: Analyse competitors, customer feedback, market trends, and campaign results to refine Kefilo’s offerings, messaging, pricing communication, and go-to-market strategy.
Marketing Analytics & Reporting: Establish measurable KPIs and dashboards for brand awareness, lead generation, conversion rates, customer acquisition costs, campaign performance, and revenue contribution.
Brand Execution & Coordination: Work closely with the founding team, content creators, designers, sales personnel, and other partners to ensure consistent brand communication and timely execution of marketing initiatives.
Required Skills & Qualifications
Experience in branding, digital marketing, growth marketing, business development, or marketing strategy.
Demonstrated ability to build a brand, execute campaigns, and generate measurable business results.
Strong understanding of customer segmentation, positioning, marketing funnels, lead generation, and conversion optimisation.
Experience with social media, content planning, performance marketing, CRM tools, and marketing analytics.
Excellent communication, creative thinking, project management, and stakeholder coordination skills.
Ability to combine strategic thinking with hands-on execution and on-ground market development.
Experience in NutritionTech, healthtech, foodtech, wellness, premium consumer brands, or startups is preferred.
Ability to work from or coordinate regularly with the Bhubaneswar team.
Equity & Engagement Structure
Compensation: Equity-based only at the current stage; no fixed salary.
Equity allocation: To be discussed based on expertise, contribution, responsibilities, and long-term commitment.
Vesting: Proposed 5-year vesting structure for core founding team members, subject to the final agreement.
Future compensation: Fixed compensation may be introduced after funding and revenue stabilisation. This could take 6–8 months or potentially a year.
Location: Bhubaneswar, Odisha, with on-site or hybrid coordination.
Ideal Candidate
A hands-on branding and marketing professional who understands how to build a differentiated premium brand, reach the right customers, and convert marketing activities into measurable business outcomes. The ideal candidate will work closely with the founding team to strengthen Kefilo’s market presence and build a repeatable go-to-market and growth system.

Work arrangement
No