Marketing And Public Relations Specialist- Edtech

Company Description Gyanis is an AI-powered education ecosystem designed to support students beyond academics, focusing on learning, well-being, guidance, and access. Serving K-12 and higher education, Gyanis integrates four connected products: Gyanis Flow for personalized academic support, Gyanis Vibe for voice-based learning and expert access, Gyanis Aura for mental well-being with verified psychologists, and Onebyzero as a marketplace for educational resources. The platform is built for diverse learners, supporting 14+ languages, including Indian regional languages, and is optimized for varying learning environments and bandwidth conditions. Headquartered in Ajman, UAE, Gyanis is expanding across India, the UAE, and Malaysia, connecting students, teachers, psychologists, parents, and institutions in one unified ecosystem.
Role Description The Marketing and Public Relations Specialist – Edtech is a full-time remote role responsible for strengthening Gyanis’ brand presence across key markets. This role involves planning and executing marketing campaigns, developing PR strategies, and managing communications that highlight Gyanis’ products and impact in education and mental well-being. The specialist will coordinate digital and offline outreach, prepare press releases and media kits, and maintain relationships with media outlets, partners, and community stakeholders. Daily tasks include conducting market research, analyzing campaign performance, creating marketing content, collaborating with product and sales teams, and supporting events, webinars, and community initiatives aimed at educators, institutions, parents, and learners.
Qualifications
Candidates should possess strong Communication and Customer Service skills to engage diverse stakeholders and represent the brand professionally.
Candidates should possess Market Research and Marketing Strategy skills to analyze audiences, define positioning, and plan effective campaigns.
Candidates should possess Sales and Marketing skills to support lead generation, conversion activities, and partnership development.
Experience in digital marketing, social media management, and content creation for edtech or education-focused organizations is beneficial.
Ability to work independently in a remote, cross-functional environment, with strong time management and organizational skills.
Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field is preferred; experience in edtech or education sectors is an advantage.
Familiarity with AI-driven products, education technology platforms, and multicultural markets (India, UAE, Malaysia) is a plus.

Work arrangement
No