Social Media Content Creator

Company Description Gyanis is an AI-powered education ecosystem designed to support students beyond academics, focusing on learning, well-being, guidance, and access. Serving K-12 and higher education, Gyanis offers four connected products: Gyanis Flow for personalized academic support, Gyanis Vibe for voice-based learning and expert guidance, Gyanis Aura for mental well-being with verified psychologists, and Onebyzero as a marketplace for educational resources. The platform is built for diverse learners, supports 14+ languages including Indian regional languages, and is optimized for varied learning environments and bandwidth conditions. Headquartered in Ajman, UAE, Gyanis is expanding across India, the UAE, and Malaysia, connecting students, teachers, psychologists, parents, and institutions in a unified education ecosystem.
Role Description This is a full-time remote role for a Social Media Content Creator at Gyanis. The Social Media Content Creator will plan, create, and publish engaging content across social media platforms to communicate Gyanis’ mission of holistic education and student well-being. Day-to-day tasks include developing content calendars, writing posts and captions, producing short-form video and visual assets (in collaboration with design), and adapting content for different audiences and regions. The role involves monitoring social media trends, engaging with the community, responding to comments and messages, and optimizing content based on performance analytics. The Social Media Content Creator will work closely with marketing, product, and academic teams to ensure consistent messaging and to highlight key features and initiatives across the Gyanis ecosystem.
Qualifications
Candidates should possess strong social media content creation skills, including writing compelling captions, scripting short videos, and adapting content to platform-specific formats (e.g., Instagram, YouTube, LinkedIn, TikTok / Reels).
Candidates should possess skills in visual storytelling and basic design, such as collaborating on graphics, understanding brand guidelines, and using simple design or video-editing tools.
Candidates should possess skills in social media strategy and analytics, including building content calendars, tracking performance metrics, and iterating based on insights.
Candidates should possess skills in audience engagement and community management, including responding to comments, moderating discussions, and maintaining an inclusive, learner-centric tone.
Candidates should possess strong written and verbal communication skills in English; proficiency in additional Indian or regional languages is an advantage.
Relevant qualifications such as a degree or coursework in Communications, Marketing, Media Studies, Education, or a related field are beneficial, along with prior experience creating content for education, technology, or youth-focused brands.
Candidates should possess the ability to work independently in a remote environment, collaborate across diverse teams and time zones, manage deadlines

Work arrangement
Yes