Marketing And Public Relations Specialist Edtech

Company Description Gyanis is an AI-powered education ecosystem designed to support K-12 and higher education students beyond academics by focusing on learning, mental well-being, and access to resources. Through four connected products—Gyanis Flow, Gyanis Vibe, Gyanis Aura, and Onebyzero—the platform offers personalized learning support, voice-based guidance from teachers, professional mental health services, and a marketplace for educational supplies. Built for diverse learners, Gyanis supports over 14 languages, including multiple Indian regional languages, and is optimized for different learning environments and bandwidth conditions. Headquartered in Ajman, UAE, Gyanis operates across India, the UAE, and Malaysia, connecting students, teachers, psychologists, parents, and institutions in one unified ecosystem. The organization is driven by the belief that education is “More than marks,” centering every experience around the learner.
Role Description The Marketing and Public Relations Specialist (Edtech) will lead day-to-day marketing and communication activities to strengthen Gyanis’ brand presence and engagement across key markets. This full-time remote role involves developing and executing marketing campaigns, managing social media and digital channels, and creating compelling content tailored to students, parents, educators, and institutional partners. The specialist will maintain media and partner relationships, coordinate PR initiatives, and support event marketing, webinars, and outreach programs that highlight Gyanis’ products and impact. The role also includes monitoring campaign performance, conducting audience and market analysis, and collaborating with product, sales, and customer success teams to ensure consistent messaging and positioning. A focus on data-driven decision-making, clear communication, and alignment with Gyanis’ mission to support learners beyond academics is essential.
Qualifications
Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to adapt messages for diverse audiences.
Candidates should possess Market Research and analytical skills to understand customer needs, track trends in edtech and mental well-being, and inform marketing strategies.
Candidates should possess Marketing Strategy experience, including campaign planning, brand positioning, and digital marketing execution across social, email, and content channels.
Candidates should possess Sales and Customer Service skills to support lead generation, nurture relationships with partners and institutions, and ensure positive stakeholder experiences.
Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field are preferred.
Experience in edtech, education, or mental health-related sectors, and familiarity with multicultural or multilingual markets, is highly beneficial.
Ability to work independently in a remote setting, manage multiple projects, and collaborate effectively with cross-functional teams.
Proficiency with marketing and PR

Work arrangement
Yes