D2C Growth & Operations Manager

Company Description HerboCleanz is a next-generation natural cleaning brand focused on redefining how India cleans—safely, sustainably, and effectively. The company designs plant-based, non-toxic cleaning solutions that deliver strong performance without compromising health or the environment. Serving both homes and businesses, HerboCleanz targets customers who value transparency, high performance, and conscious living. Bootstrapped and built from the ground up, the brand combines innovation, modern branding, and scalable distribution across B2B, D2C, and retail. HerboCleanz aims to challenge conventional chemical-heavy cleaning brands and create a cleaner, more sustainable future.
Role Description The D2C Growth & Operations Manager is a full-time, on-site role based in New Delhi. This role is responsible for owning end-to-end D2C growth, including setting and tracking performance metrics, optimizing customer acquisition and retention, and managing digital campaigns across relevant channels. The position involves overseeing daily e-commerce operations, coordinating with fulfillment and customer support teams, and ensuring smooth order processing and inventory management. The manager will analyze data to identify growth opportunities, improve conversion funnels, and enhance the overall customer experience. Collaboration with marketing, product, and branding teams to plan launches, A/B tests, and process improvements is a key part of the day-to-day work.
Qualifications
Strong skills in growth strategy, performance marketing, and D2C funnel optimization.
Experience in e-commerce operations, including order management, inventory coordination, and process optimization.
Proficiency in data analysis, reporting, and using analytics tools to drive decisions.
Ability to collaborate cross-functionally with marketing, product, and operations teams.
Excellent written and verbal communication skills and a structured approach to problem-solving.
Prior experience in consumer brands, FMCG, or sustainability-focused products is an advantage.
Bachelor’s degree in Business, Marketing, Operations, or a related field; relevant work experience in D2C growth is highly valued.
Comfort with fast-paced, entrepreneurial environments and a strong interest in conscious, sustainable living.

Work arrangement
No