Content Strategist

Company Description HerboCleanz is a next-generation natural cleaning brand focused on redefining how India cleans in a safe, sustainable, and effective way. The company designs plant-based, non-toxic cleaning solutions that deliver strong performance without compromising health or the environment. Serving both homes and businesses, HerboCleanz caters to people who value transparency, high-quality results, and conscious living. Bootstrapped and built from the ground up, the brand combines innovation, modern branding, and scalable distribution across B2B, D2C, and retail. HerboCleanz is committed to challenging conventional chemical-heavy cleaning brands and shaping the future of cleaning solutions.
Role Description This is a full-time, on-site Content Strategist role based in New Delhi. The Content Strategist will be responsible for developing and owning the overall content strategy across digital channels, including website, social media, email, and campaigns. Day-to-day tasks include planning content calendars, briefing and collaborating with writers and designers, optimizing content for brand consistency and engagement, and aligning messaging with marketing and product goals. The role involves analyzing content performance, conducting audience and market research, and proposing data-informed improvements to drive awareness, conversion, and retention. The Content Strategist will also work closely with cross-functional teams to ensure content reflects HerboCleanz’s mission of safe, sustainable, and effective cleaning.
Qualifications
Strong content strategy and content management skills, with experience planning and executing multi-channel content initiatives.
Proficiency in content development and web content writing, including creating clear, engaging, and brand-aligned messaging.
Excellent writing skills, with the ability to adapt tone and style for different audiences and formats.
Experience collaborating with marketing, design, and product teams to align content with business objectives.
Ability to use analytics tools to measure content performance and refine strategy based on data and insights.
Strong organizational and project management abilities, with attention to detail and deadlines.
Understanding of sustainable, eco-friendly, or consumer goods markets is an advantage.
Bachelor’s degree in Communications, Marketing, Journalism, Media Studies, or a related field, or equivalent practical experience.

Work arrangement
No