Content creator & strategist

Company Description HerboCleanz is a next-generation natural cleaning brand focused on redefining how India cleans—safely, sustainably, and effectively. The company designs plant-based, non-toxic cleaning solutions that deliver strong performance without compromising health or the environment, serving both homes and businesses. Built from the ground up and fully bootstrapped, HerboCleanz emphasizes innovation, modern branding, and scalable distribution. Its presence spans B2B, D2C, and retail channels, with a clear mission to challenge conventional, chemical-heavy cleaning brands and appeal to conscious consumers.
Role Description This is a full-time, on-site Content Creator & Strategist role based in New Delhi. The role involves planning and executing content strategies aligned with brand positioning and growth goals across digital platforms, including social media, website, email, and marketplaces. The person will create original, engaging content such as copy, blogs, product descriptions, campaigns, and scripts that communicate HerboCleanz’s sustainability and performance-focused value proposition. Day-to-day responsibilities include audience and market research, content calendar management, coordination with design and marketing teams, and performance tracking of content initiatives. The role also requires experimenting with new content formats, optimizing messaging for B2B and D2C audiences, and maintaining brand voice and consistency.
Qualifications
Content creation and storytelling skills, including writing clear, compelling copy and developing narratives that align with brand values.
Content strategy skills, such as planning content calendars, mapping content to customer journeys, and aligning messaging with marketing objectives.
Digital marketing and social media skills, including understanding of key platforms, basic SEO principles, and performance-focused content optimization.
Research skills to analyze audience behavior, competitor positioning, and market trends, especially in sustainability and consumer products.
Brand and design collaboration skills to work effectively with creative, marketing, and product teams for cohesive campaigns.
Strong written and verbal communication in English; familiarity with Hindi or other Indian languages is an advantage.
Prior experience in content, marketing, or brand communication for FMCG, D2C, or sustainability-focused products is preferred.
Bachelor’s degree in Marketing, Communications, Journalism, Design, or a related field, or equivalent practical experience.
Ability to work on-site in New Delhi, manage multiple projects, and adapt to a fast-paced, growth-focused startup environment.

Work arrangement
No