D2C Head

Company Description HerboCleanz is a next-generation natural cleaning brand focused on redefining how India cleans—safely, sustainably, and effectively. The company designs plant-based, non-toxic cleaning solutions that deliver strong performance without compromising health or the environment. Serving both homes and businesses, HerboCleanz is built for individuals and organizations that value transparency and conscious living. Bootstrapped and built from the ground up, the brand blends innovation, modern branding, and scalable distribution across B2B, D2C, and retail. HerboCleanz aims to challenge conventional chemical-heavy cleaning brands and create a cleaner, greener future.
Role Description The D2C Head is a full-time, on-site role based in New Delhi, responsible for leading and scaling HerboCleanz’s direct-to-consumer business. This role includes developing and executing D2C growth strategies, overseeing digital sales channels, and optimizing the end-to-end customer journey from awareness to repeat purchase. The D2C Head will manage performance marketing, website and marketplace operations, and conversion rate optimization, while collaborating with branding, product, and supply chain teams to ensure a consistent and impactful consumer experience. Daily responsibilities also include analyzing data and KPIs, leading the D2C team, managing budgets, and driving experiments to improve customer acquisition, retention, and lifetime value.
Qualifications
Proven experience in D2C leadership, with a track record of scaling consumer brands through online channels.
Strong background in digital marketing, including performance marketing, SEO/SEM, social media, and CRM.
Hands-on experience with e-commerce operations, website management, marketplace platforms, and conversion optimization.
Data-driven mindset with expertise in analytics tools, funnel analysis, and A/B testing.
Ability to develop and execute growth strategies, including customer acquisition, retention, and loyalty programs.
Demonstrated experience in leading cross-functional teams and managing external partners or agencies.
Excellent communication, negotiation, and stakeholder management skills.
Familiarity with FMCG or consumer product brands; experience with sustainability or natural products is an advantage.
Bachelor’s degree in Business, Marketing, or a related field; an advanced degree is a plus.
Comfort working in a fast-paced, bootstrapped environment with a strong ownership and problem-solving mindset.

Work arrangement
No