Motion & Graphic Designer

About The Company
Directive Consulting is a premier B2B marketing agency dedicated to delivering measurable results for brands that prioritize performance metrics. With over a decade of experience and a portfolio of more than 420 B2B clients, the agency has established itself as a leader in performance-driven marketing strategies. The company operates through three specialized divisions: Performance, Communications, and Commerce, each sharing intelligence and aligning efforts to maximize revenue impact. Their comprehensive approach encompasses Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing, all unified under their proprietary methodology, DiscoverabilityOS™, which effectively aligns brand and demand to guide ideal customer profiles through every decision point.
At Directive Consulting, the culture emphasizes agility, innovation, and bold thinking. The organization seeks individuals who challenge the status quo, craft impactful campaigns, and build brands that are impossible to ignore. The company values performance, problem-solving, and meaningful work, fostering an environment where employees can thrive professionally and contribute to tangible business outcomes.
About The Role
We are seeking a creative, curious, and ambitious Designer to join our dynamic team. This role offers an exciting opportunity to influence performance-driven advertising campaigns across multiple digital channels, including LinkedIn, Meta, YouTube, and TikTok. The ideal candidate will bring innovative visual ideas to life, creating compelling static and motion assets that capture attention and drive results. This position is perfect for someone eager to learn, experiment, and showcase their design skills in a fast-paced agency environment where every project impacts client success.
The Designer will work closely with cross-functional teams, including media, content, and client teams, to develop and implement creative assets for A/B tests and optimization strategies. Responsibilities include designing ad sets, landing pages, motion graphics, and short-form videos tailored to platform specifications. The role also involves editing existing video content into high-performing ad units, maintaining brand consistency, and aligning creative efforts with campaign insights and audience data. The candidate will participate in user research, usability testing, and heat mapping to inform design decisions, continuously refining assets based on feedback and performance data. Effective communication, project management, and the ability to handle multiple projects simultaneously are essential for success in this role.
Qualifications
1-3 years of experience in graphic design with a focus on performance-driven creative and CRO
1 year of experience in motion graphics
Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
Basic video editing skills using Adobe Premiere Pro, After Effects, or similar tools
Strong portfolio demonstrating creative design work and motion graphics
Knowledge of performance marketing metrics such as A/B Testing, CRO Analytics, and Heatmapping
Excellent communication and collaboration skills, with experience working in cross-functional teams
Understanding of platform specifications and best practices for social media advertising
Interest in staying updated on industry trends, including AI and automation in marketing
Responsibilities
Create compelling static and motion design assets, including ad sets and landing pages, driven by data insights to improve digital marketing KPIs
Produce motion graphics and short-form videos optimized for social media platforms like LinkedIn, Instagram, YouTube, and TikTok
Edit and adapt existing video assets into high-performing ad units tailored to platform specifications and audience engagement
Collaborate with media and content teams to ensure creative assets align with campaign goals and audience insights
Maintain brand consistency across all static, motion, and video assets while adapting creatively for different segments and platforms
Design and implement A/B tests and experiments using CRO tools such as Optimizely, Unbounce, and Crazyegg
Conduct user research, usability testing, and heat mapping to gather insights and validate design decisions
Iterate and refine creative assets based on testing outcomes, data insights, and stakeholder feedback
Manage multiple projects simultaneously, providing regular updates and effectively communicating with internal teams and clients
Stay informed on industry trends, emerging technologies, and best practices related to CRO and user experience design
Benefits
Competitive annual base salary range of $70,000 - $90,000 USD, commensurate with experience and skills
Comprehensive medical, dental, and vision insurance plans, with employer-paid coverage for employees and partial contributions for dependents
Disability and life insurance coverage
Access to mental health resources, including Spring Health and Headspace memberships
Physical health support through programs like Omada, fertility assistance via Carrott, and virtual workouts with Aaptiv
Paid time off including unlimited PTO (minimum two weeks), paid holidays, your birthday off, and end-of-year recharge period
Paid parental leave to support work-life balance
Financial benefits including a traditional and Roth 401(k) plan with a 3% company match
Annual performance-based bonus, increasing with tenure
Remote work flexibility with the option to work from anywhere in the US or from state-of-the-art offices in Irvine, California
Equal Opportunity
At Directive Consulting, we are committed to fostering a diverse and inclusive workplace. We strongly encourage individuals of all backgrounds to apply. We do not discriminate on the basis of race, color, sex, gender, age, religion, national origin, ancestry, citizenship, marital status, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, military or veteran status, or any other characteristic protected by law.

Work arrangement
No