Growth Marketing Manager

About The Company
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. The company is dedicated to uplifting everyone, everywhere by providing the best way to pay and be paid. Visa offers an innovative environment where employees have the opportunity to create meaningful impact at scale, addressing significant challenges, enhancing their skills, and seeing their contributions positively influence lives globally. Joining Visa means engaging in work that matters not only to your personal growth but also to your community and the world at large. The organization fosters a culture of innovation, collaboration, and inclusivity, making it an ideal place for professionals seeking to make a difference in the payments industry.
About The Role
The Marketing Manager role at Visa is pivotal in planning and executing projects that support the company's marketing objectives. This position involves working independently or collaboratively to recommend strategic actions, develop project schedules, analyze economic factors, estimate costs, and oversee projects from inception to completion. The role requires digital fluency, including familiarity with emerging technologies such as Generative AI tools (e.g., ChatGPT, Microsoft Copilot) to enhance daily workflows. The primary focus is serving as the key marketing commercialization lead for Visa's Value Added Services (VAS) banking and issuing solutions portfolio in North America. This entails providing market intelligence, customer insights, and strategic recommendations to inform product development, go-to-market strategies, and growth initiatives. The role also involves driving regional demand generation, market education programs, and account engagement activities to deepen client relationships and expand solution adoption. Collaboration with sales, product, GTM, and executive teams is essential to align marketing efforts with business goals, identify new revenue opportunities, and support cross-selling and upselling initiatives. Additionally, the role encompasses content localization, performance measurement, and leveraging data insights to optimize marketing investments and business outcomes.
Qualifications
Minimum of 5 years of relevant work experience with a Bachelor's Degree or at least 2 years with an Advanced Degree (e.g., Masters, MBA, JD, MD); or 0 years with a PhD
Preferred: 6+ years of experience with a Bachelor's Degree or 4+ years with an Advanced Degree; up to 3 years with a PhD
Proven ability to engage, influence, and partner with senior business leaders and cross-functional teams
Strong understanding of the financial services audience, including banks, issuers, processors, fintechs, and risk management stakeholders
Excellent written and verbal communication skills with the ability to influence at all organizational levels
Highly collaborative, solutions-oriented, and energetic with a positive team attitude
Strong organizational, analytical, and problem-solving skills, with a focus on data-driven decision-making
Experience working across global and regional teams with cultural awareness
Deep expertise in marketing strategy, go-to-market planning, demand generation, and product launches within Financial Services, Payments, or Technology sectors
Ability to work with emerging technologies such as Generative AI tools to support marketing initiatives
Responsibilities
Serve as the primary marketing commercialization lead for Visa's VAS banking and issuing solutions portfolio in North America
Provide market intelligence, customer insights, and strategic recommendations to inform product and growth strategies
Drive and deliver regional VAS growth marketing programs focused on demand generation and market education
Create marketing programs that generate measurable pipeline, deepen account engagement, and expand solution adoption
Collaborate closely with sales, product, GTM, and executive teams to align marketing initiatives with business objectives
Translate business priorities into actionable marketing plans leveraging content and best practices to enhance awareness and demand
Identify market opportunities, competitive trends, and client needs to develop effective marketing campaigns that drive revenue and pipeline growth
Partner with stakeholders to enable sales through targeted messaging and sales enablement tools
Manage the planning and execution of industry and Visa-hosted events, including pre-event positioning, onsite activation, and post-event follow-up
Drive localization and development of regional marketing and sales content to meet regional and customer-specific needs
Own the measurement and reporting of marketing performance, including pipeline contribution, revenue influence, and solution adoption metrics
Leverage data-driven insights to optimize marketing investments and improve overall business outcomes
Benefits
Comprehensive medical, dental, and vision insurance coverage
401(k) retirement savings plan with company match
Flexible FSA/HSA options for healthcare expenses
Life insurance and disability benefits
Paid time off and holiday leave to support work-life balance
Wellness programs promoting physical and mental health
Opportunities for professional development and career growth
Work environment supporting diversity and inclusion initiatives
Equal Opportunity
Visa is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. The company is committed to fostering an inclusive environment that values diversity and promotes equal employment opportunities for all.

Work arrangement
Yes